Are there any techniques of the advertising trade that could help to attract people to read your posts to your homepage and Internet forums? Will these same tactics improve the rate of reading of email you send?
Do you suspect that many people don’t read your posts on the Internet? Do you have a hunch that your email often makes it to the delete bin rather quickly?
I contribute to a large forum, Christian Forums, and to the theological area. I’m of the view that many posts are not read because they are in directories that have official theological labels such as Soteriology; Paterology, Christology & Pneumatology; Ecclesiology; Hamartiology; etc. This is not the language of everyday folks. It is for theology buffs.
What can you do to prevent your posts from being consigned to the no-read file? Or email to the delete bucket?
How to get people to the first step: Read it
I came across this article in The Brisbane Times, ‘How to get people to read your emails‘. I found these principles just as important for Internet posts as for email and other writing. These are the same principles I used when writing advertising copy for radio and TV quite a few years ago.
Why don’t you take a read of this article? To give you a taste of the principles, the first two are:
- Use punchy subject lines;
- Write newsy no-nonsense copy.
There are 6 points that are easy to read and could be adapted quite easily to Internet forums and email.
What do you think is the sixth point?
Some examples of punchy subject lines
Let’s try a few examples of punchy subject lines in that Internet forum:
- Bloody cure for bloody crimes;
- Why would God waste his time?
- Save the criminals.
- It’s worse than you think.
- All of us have the criminal in us.
- Sinful stupidity.
- Self-esteem nonsense.
- Who made God?
- Why doesn’t God stop all of the crap in the world?
- Why does a loving God let paedophiles rape children?
- Jesus’ resurrection is fanciful nonsense.
In these kinds of topics, there are plenty opportunities for ‘newsy no-nonsense copy’ to provide answers to these provocative topics. I consider that Christian Forums should drop its fancy theological names. Change
- Soteriology Salvation
- Paterology God the Father
- Christology Jesus Christ
- Pneumatology The Holy Spirit
- Ecclesiology The Church
- Hamartiology Sin
The principles stated in this article from The Brisbane Times are very simple and could be used by anyone. But there is a challenge: How does a person use these principles to gain clout with email and Internet posts? That will take practice and I recommend using a group experience to bounce ideas off people to help refine the methodology.
Anyone can improve his/her email and Internet forum titles, but it will take quite a bit of practice to make these principles work for you. I find them very practical and important in gaining clout in communication.
Copyright © 2014 Spencer D. Gear. This document last updated at Date: 12 November 2015.